APR 13 > AUG 1

Open Discussion: What's Your Vision?

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All Hat and No Hair

by David Siegel on Jun 18, 2010 @ 3:04am

Folks, it doesn't do any good to spend millions on parks and trails if we don't spend the necessary dollars to market what we have. The key for success in the future is to put the appropriate dollars into marketing and advertising our park and trail system so Minnesotans know about our opportunities and take advantage of them. This ties in to personal well-being, the obesity issue, the importance of being in and with nature and the power of the past.

David Siegel, Minnesota Restaurant, Lodging and Resort & Campground Associations

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by Stacy Becker on Jun 21, 2010 @ 4:21am

David, in our meetings, people generally seem to agree with you. Question: what do you consider to be "necessary?" Of the $35 million per year, how much should be spent on marketing in your view?